Trump Organization Enters the Smartphone Business

On June 16, 2025, Donald Trump Jr. and Eric Trump unveiled Trump Mobile, a licensing venture offering a $499 gold-colored smartphone (the T1) alongside a $47.45-per-month wireless plan bundling unlimited talk, text, and data with added perks like telehealth access. The company's structure is mainly a licensing arrangement: the phone and service are produced by outside vendors under the Trump name rather than manufactured by the Trump Organization itself.

The launch matters because it extends the Trump family's pattern of monetizing the presidency's brand recognition through consumer products marketed with patriotic and political messaging, blurring lines between the family business and Trump's political base. Ethics watchdogs noted the difficulty of separating the commercial venture from the political power and visibility that make the brand valuable in the first place.

Trump Mobile launched as planned and has continued operating as a licensed wireless brand, joining a growing list of Trump-branded consumer products issued during the second term.