Trump Family's World Liberty Sold Off Its Crypto Reserve as Promised Deals Stalled

A Bloomberg investigation published September 22, 2026 found World Liberty Financial, the crypto venture backed by Trump and his family, sold or transferred most of a "strategic token reserve" built from tokens including Chainlink, Aave, Ethena and Ondo, after promoting the reserve as the backbone for products that mostly never launched. Analytics firms Nansen and Arkham found the reserve generated at least $594 million, which appeared on Trump's June 2026 disclosure as income from World Liberty token sales; DT Marks DEFI LLC, a Trump-family entity, is entitled to 75% of the venture's token-sale proceeds.

Reserve-token prices rose after the purchases became visible on-chain but later fell, meaning investors who bought in afterward mostly lost money. Several companies whose tokens were held, including Chainlink and Ondo, have separate business before the federal government, prompting ethics experts to flag conflict-of-interest concerns.

World Liberty said it "continuously refines its products and strategy" and denied the administration was involved; the Aave, Ethena and Ondo integrations remained unlaunched as of the report.