Trump Signs an Order Creating a Federal Retirement Website Named After Himself: TrumpIRA.gov

On April 30, 2026, President Trump signed an executive order titled "Promoting Retirement-Savings Access for American Workers by Establishing TrumpIRA.gov," directing the creation of a federal website intended to expand access to retirement savings plans for workers whose employers do not offer them. The White House published a fact sheet the same day, and the order was one of two signed April 30, alongside "Promoting Efficiency, Accountability, and Performance in Federal Contracting." The order followed the January 2026 launch of "Trump Accounts" at the Treasury Department.

Naming a permanent .gov property after the sitting president attaches an officeholder's personal brand to a federal service that will outlast his term. Federal practice has generally avoided naming active government programs and web properties after incumbent presidents, and the choice raises questions about the line between a government service and political branding that recur across this administration's naming decisions.

The order was signed April 30, 2026. Implementation details, including which agency operates the site, were still being described by the administration at the time of signing.