Trump Organization and UFC Sell 'Freedom 250' Coins Up to $12,000 Days Before the White House Fight

Beginning June 9, 2026, a line of 'Freedom 250'-themed silver and gold coins bearing President Trump's face went on sale, priced from roughly $250 to $12,000, five days before the UFC event on the White House South Lawn. The medallions come in cases carrying a label with Trump's signature and a portrait of UFC president Dana White, marketed as commemorating both the nation's 250th anniversary and a 'defining patriotic moment' between Trump and the company. The seller, Trump Coins, says on its website that it partners with the Trump Organization — run by Eric Trump and Donald Trump Jr. — and indicates the president 'designed' the medallions, while also stating the Trump Organization does not manufacture or sell them. The extent of the organization's financial interest is not disclosed.

Merchandise bearing the sitting president's likeness, sold in partnership with a company staging an event on the White House grounds, ties a federal venue and a national commemoration to a private revenue stream connected to the president's family.

HuffPost reported the sale on June 8, 2026.