Costco

Date

Jan 23, 2025

Sector

Corporate

Response

Fought and won

Source

npr.org ↗

Pressure applied

Anti-DEI shareholder proposal from a conservative activist group, inside the wider federal anti-DEI campaign

What was demanded

Report on DEI risks and roll back diversity initiatives

What happened

The board recommended against it and shareholders rejected it overwhelmingly

Where it stands

DEI programmes retained; the company continued to perform well while other retailers scaled back.

Period

Second term

Note

Pressure came from activist shareholders, not from government.