Melania Trump Launches Production Company Days Before $40 Million Amazon Documentary

On November 28, 2025, Melania Trump announced her new production company, Muse Films, just ahead of the release of an Amazon-backed documentary about her life. Amazon MGM Studios paid roughly $40 million to license the film, titled "Melania," and spent additional millions marketing it, with a theatrical release followed by streaming on Prime Video.

The timing drew attention because it came while Donald Trump was sitting president, not after leaving office, underscoring how the family's business ventures have continued to intersect with the administration. Amazon has separately been the subject of scrutiny over its regulatory dealings with the federal government during this period.

Supporters describe the documentary as a personal narrative told in Melania Trump's own words. Critics see it as another example of a first family monetizing proximity to presidential power, adding to a broader pattern of Trump-linked entertainment and licensing deals during the second term.